2018 cosmetic packaging trends, have you really grasped the essence?

In striving for the young consumer market, the "war" of cosmetic brands on environmentally friendly packaging has already started. Have you got all of these? Not long after the arrival of 2018, the weather vane of the beauty industry has been highlighted. At the end of 2017, all major fashion brands are competing to appear, wanting to have a place in leading fashion. However, when major brands launch products, they may also start to use careful packaging compared to product quality. After all, the appearance of cosmetics is the key to determining whether people go over. So, how to win more attention on product packaging in 2018? Not long ago, Mintel released five major global packaging trends that may affect the next few years. This summary of the packaging trends in 2018 can be said to reflect the current and future consumer attitudes and shopping habits in the world and major regions.

 The trend in Chinese involves how to deal with plastic security in the packaging box of e-commerce, and these challenges and opportunities are sure to directly affect the packaging market and related manufacturers, brands, retailers, etc. in the coming months and even years.

 1. Environmentally friendly packaging Disposable culture will gradually become a consensus, and product packaging will play a major role in reducing global food and product waste. Brands need Cosmetic Container Manufacturer  to take action now to use packaging as a communication chael to educate consumers about the benefits of packaging, from extending the shelf life of food to delivering efficient and safe essential products to every region of the world.

 2. Electronic Packaging As more consumers embrace online shopping, packaging will play a key role in the e-commerce experience between brands and consumers. Online shopping is becoming more and more popular around the world and can be found in every market around the world. While the main advantage of online shopping is convenience, consumers expect more from their favorite brands. When a designed package needs to be browsed online, or a shipping package needs to be opened when it arrives home, the e-commerce packaging experience must reflect what consumers expect when shopping in-store.

3. Concise labeling 2.0 For packaging design that guides consumers' purchasing decisions, brands will refuse to provide too much or too little information, because it may confuse shoppers more about information access. But when consumers are overwhelmed with information overload, there can be resistance to brands. The design principle of "essentialism" bridges the ambivalence that consumers inevitably encounter when making enlightened and confident purchasing decisions.

Brands must bring a new generation of clean label to packaging design, offering consumers a moment of calm and clarity in an increasingly busy retail environment. Simple and clear, it is bound to form a clear stream in an increasingly busy society.

4. Protect the oceans Plastic packaging floating in the world's oceans will be a catalyst for brands to reconsider packaging materials in a context that consumers can understand and implement. Consumers' demands for different types of safe packaging are increasing, which affects shopping decisions. Brands can only overcome the growing barriers to consumption by working diligently to communicate. To keep plastic out of the ocean, new efforts to the circular economy are needed to ensure that more environmentally friendly packaging materials are put to use.

 5. Mode packaging Brands will focus on mode packaging to reinvigorate young consumers to look at the less frequented aisles of shopping malls. Packaging made of transparent materials creates a sense of opeess and trust

Contemporary designs, recyclability, and unique shapes can also appeal to younger consumers. At present, environmental protection design is more of a gimmick for the cosmetics industry, and there are not many brands that really do it. For recyclable materials, issues such as cost and printing are practically troubling brands to do environmentally friendly packaging. It is understandable for a large company like Procter & Gamble to do so, but the amount and recyclable amount are a very small part, so the effect of such an approach in the cosmetics industry is still minimal. In terms of electronic packaging, for recyclable design practices, this trend may be strengthened in the future, and of course it is worth promoting.